We thought that if we were going to do a post on the “ins and outs of mens underwear,” we should do a little on-line research on the U.S. market. In 2019, the U.S. men’s underwear market was estimated to be around 4 billion dollars. It’s projected to grow to 6.2 billion by 2027. We read tons of surveys and studies and came up with the following best guess on the popularity of men’s underwear in the United States, by type:
Boxer Briefs: 4l.8%
Boxers: 21.8%
Briefs: 18.4%
Other: 18.0% (Includes jockstraps, g-strings, bikini briefs, trunks, long johns
and “going commando”).
Although we’re not easily shocked, we were surprised to read the results of a recent Tommy Johns survey of 2,000 men that indicated they wear their underwear “two or more days” before changing. An amazing 13% of respondents admit to wearing the same pair of underwear for a week or longer. (We won’t tell Dub. He’d be totally grossed-out).
Men’s underwear prices vary dramatically, of course. The most expensive we’ve run across is Versace’s Barocco Anomalies Brief at $150. per pair. On the other end of the price spectrum, Amazon offers a 9-pack of Fruit of the loom briefs for $15.98, or $1.78 per pair. David says $150. Versace briefs are God’s way of saying “You have too much money.” 🙂 Each American male is believed to own 12 pairs of underwear, on average. (This number would be skewed by our friend Alex – who Cal swears owns not less than 100 pair).
So, that pretty well covers the “Ins and outs of men’s underwear.” The photos below may help to explain the item’s popularity.